Venture Capital Fund: Rethink Ventures
Rethink Ventures is a new specialist venture capital firm investing into a sustainable future of transportation. Their aim is to decarbonise the transport, mobility and logistics industries.
I was involved in the launch of its first €50 million fund, which was publicly announced on 14th March 2023. My main responsibilities were developing wordings for the entire website (with a focus on explaining the company mission, investment strategy and partnerships), as well as creating the launch press release, which was distributed to all major European tech media.
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Company Mission & Vision
In conversation with the fund’s founding partners, we developed the wordings to describe the company’s mission, values and sustainability offering. Our brainstorming sessions were in German, the final content was produced in English.
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Investment Strategy
Together, we also defined wordings around the fund’s investment strategy (explaining the fund’s investment focus areas such as vehicle technologies, mobility, logistics and energy) and outlining a general overview of the challenges within the industry, plus the fund’s proposed solutions.
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Sustainability & Corporate Partners
As an SFDR 8 regulated fund, sustainability is a core element of the fund’s investment strategy., while building bridges between portfolio startups and corporate backers is a core part of the fund’s USP.
Using my experience in sustainability-related communications strategy, and my experience working in communications for large corporates, I helped define the correct wordings for these important aspects of the business.
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Press Release for PR Launch
As the fund launched to the public in March 2023, we needed to develop a classic press release for distribution to Europe’s leading publications. In close collaboration with the founders, we defined key messages, talking points and quotes from the company leadership.
My PR partners at Cohort PR in Berlin took care of the press launch using their extensive network and experience, resulting in widespread publication of the fund launch in TechCrunch, Forbes, Tech.eu, EU-Startups.com, and VC Magazin.de, and Der Tagesspiegel.