I am a copywriter and content strategist with a passion for storytelling. I focus on venture capital funds and on mission-driven, socially and environmentally conscious companies.

I bring together a wide range of experience in the fashion, lifestyle and financial industries, in startup environments and in corporate settings.

I started my career in fundraising and investor relations at a London-based “Global Macro” hedge fund, then worked in communications and project management at Ground Truth Solutions, a company which consults global NGOs to ensure that people affected by crisis have a say in humanitarian action - from individual projects to global humanitarian reform. After that, I joined Brunswick Group, the renowned strategic communications consultancy, where I learned about corporate and crisis communications, political stakeholder management, lobbying and press relations.

I then entered the world of startups, working as a freelance communications consultant and sometimes interim CMO for various businesses.

The first was Goldbaum.io, a AI-powered fintech SaaS solution founded by a former colleague. Their mission was to build a future in which easy access to powerful, deep-diving data analytics saves financial workers time, and thus enables more efficient and sustainable decision-making, via meshed collaboration of human skill and augmented intelligence. I also worked for INTO App, a social media marketing app for the hospitality and wellness industry, and other smaller side projects such as copywriting for an e-commerce brand and a medtech company.

At that time, I was working as a part-time fashion model and co-founded the London branch of Model Mafia, a group of models working to create a more just, equitable and sustainable fashion industry and world, by harnessing the power of social media and storytelling.

I then made my first angel investment into Ubooker, a fashiontech booking platform for freelance creatives, which was founded by a former model to address some serious issues inherent in the fashion industry. I had experienced many of these issues myself. Their solution was a booking platform with a fintech-add on, bringing much-needed efficiency, fast payments and contractual transparency to the fashion and beauty booking process. I ended up running their marketing and communications department and maintain close ties to the business until today.

Since then, I carved my own path. Combining my experience in the financial and corporate worlds with the innovative spirit of the startup ecosystem and the creativity of the fashion industry, I now work as a content strategist and writer, focusing on clients who have a strong sense of mission and social impact ingrained into their business.

So if you have read until here…

I am here to help you tell your company’s story.

My main criterion for new potential clients is that your business must have a strong vision towards making real social and environmental impact. Whether that is in fighting for our planet and against climate change, or investing in new, game-changing innovations that will improve people’s quality of life, having a strong mission and a deep passion is absolutely essential.

My main focus is on venture capital funds and their portfolio companies, where I assist in branding, content writing and strategy, and communications strategy. I write for the funds themselves, and for their investors and their customers.

My VC clients include Visionaries Club (investors in B2B SaaS and also in solutions for climate change, pollution, agriculture and mobility), Rethink Ventures (investors in the decarbonisation of mobility, transport and logistics) and Simon Capital (fka Bitburger Ventures, investors in consumer-based businesses that will improve the quality of life of future generations). You can read more about my work for these clients, and others, here.

I am also branching out into Web3 by working with the new “home for digital nomads” House of Muse and the first-of-its-kind global members community Social Muse, that delivers innovative ways for talent and brands to create, collaborate, and earn, powered by Web3.

I look forward to hearing your story, and helping you bring it out into the world!

Thank you for being here.